I’m lucky to have good friends in the business community who email me with interesting articles from time to time. This morning I awoke to an email from my friend Alex Parkov ( who specialises in advising business owners carry out mergers and acquisitions in Ukraine). He sent me a link to this article whilst reading Forbes Magazine.
Kathy Caprino, an experienced speaker herself, says just because you know your topic inside out, it doesn’t qualify you to communicate it! She has identified 5 behaviours that keep talented and knowledgeable people from winning warm attention and audience engagement to “achieve their key goals – to motivate, enliven, inform and educate.”
I certainly’ve committed all these mistakes especially no: 4) Inspire Follow-Up Thinking/ Action. I have a terrible tendency to start off with a bang and neglect to tell my audience what to do. So however entertained, my audience are lost as to what action to take afterwards – and do nothing!
Do you commit any of these mistakes? If so, let me know. I’d love to hear your thoughts.