An expert media and conference facilitator and TV presenter, and friend of mine, Katie Ledger pointed out in her Twitter feed this morning a great video on the difference between networking and selling. Katie has written (from her own experience) “And What Do You Do? 10 Steps To Creating A Portfolio Career”.
Whether you are networking on your own behalf or that of your company, you are continually promoting your personal brand as well your company brand. The video is of Andy Lopata, author of “…….And Death Came Third!” an excellent book – he calls it the definitive guide – on developing your networking and presenting skills.
Andy talks of how some people make the mistake of thinking that when you are networking – at conferences and other events – you are there to sell. This is just plain wrong! Networking is marketing not selling. Networking is the introduction to develop a business relationship. And as Richard Farleigh, an investor of 80 companies who was a Dragon on “Dragon’s Den” emphasises, 90% of all business is based on relationship.
Have a look at his video on Katie’s site.