I’ve just come across a fascinating article written by a blogger called “Dumb Little Man”! This not-so-dumb man has a fascinating list of items to try out so you secretly influence others to your point of view. By trying out these ideas, you get others to agree with you, sell your product/services and generally help others see things your way.
For instance, have a look at the section ‘Fluid Speech’. Stuart M. Stuart (the DLM) suggests that if you cut out the umms, errs and ahs or “possibly” or the ubiquitous “like” that often punctuate speech, you immediately sound more certain. And people who sound certain, sound confident. When you’re confident, you are bound to be convincing.
Much of this list can be found in that excellent book by Robert Cialdini, “Influence: Science And Practice”. Cialdini was invited to advise the previous UK government on how to influence through advertising to reduce smoking and overweight patterns of behaviour. His book outlines clearly how the use of language as well as non-verbal signals persuades others to follow your lead.
Have a look at Stuart M Stuart’s article “Tactics That Will Help You Persuade And Influence People”