An old actor at my drama school once said to me about shows,” Make your beginning and ending outstanding and the middle can take care of itself.”
The middle of your presentation is going to be forgotten and is there to reassure your audience by demonstrating your expertise. Your Opening and Close are going to be the things your audience will remember. They can make or break the rest of your presentation.
Your audience needs you to empathise with them. They will sit up and take notice of whatever you say next since they believe you understand them and their concerns. So your first objective is to show them you know their situation. The next will be to reassure them that you have the right to come before them. Then you make it clear what they are about to learn – “Tell them what you’re going to tell them, tell them, then tell them what you told them!”
- Develop empathy
- “Earn The Right”: about what qualifies you to present to them
- Outline what they are going to learn from you