“Show Your Audience Matters To You: How To Get To ‘Yes’ In Your Presentation!”

How are you going to make a lasting and memorable impact with your presentation if most of it will be forgotten by your audience in 2 days?

Most will be the evidence and proof you provided. Evidence and proof don’t persuade your audience. They are included so your audience can believe in you. What really persuades an audience is what engaged them in the first place. Your audience will have made a decision about you and your presentation very early based on:

  • how they feel about you
  • how they feel about themselves in your company
  • their reaction to how you communicate
  • how they feel about your content
They have based their decision on EMOTION not FACTS! No matter how logical they think they are, they will have already made a decision about you in their unconscious about 7 seconds before they are aware of it.
To hook their attention, interest and ultimately, their commitment, show you consider them and their lives, concerns and preoccupations.
How do you do this? Prepare and show:
  • Prepare: Find out who’ll be present beforehand – their background, their experience, their power to influence. Wherever possible talk to them about their concerns and show your support.
  • Show:¬†During your presentation, show you understand their thoughts, worries, expectations and concerns. Note of their power to change things.
If you do this, your audience feels listened to, feels that they matter to you, that you’ve recognised and acknowledged them. They will feel good about you.
When your audience feels good about you, they’ll like you and will want to say “Yes” to you.

About anrah

Anrah is a business development consultancy specialising in helping senior women in engineering and science, their teams and doctoral students increase 'presence', improve communication and generate impact to win stakeholder buy-in at the highest level.
This entry was posted in Four Stages To Influential Leadership, Giving Influential Presentations and tagged , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s