Do you remember what was said to you this morning? Will you remember it by tomorrow morning? What, ALL of it?
You are constantly bombarded with information. You will forget that information (up to 75%) within 48 hours. A hard fact you can’t escape is that when you deliver a presentation, up to 75% of your content is forgotten by your audience within a day or two. Therefore, it’s sensible to choose very carefully what you want them to remember. The rest will be useful merely to back you up and prove you have the authority to speak to them.
What are these Key Messages you want your audience to keep? Ask yourself:
- What do I want my audience to carry away from the presentation?
- What do I have to convince them about?
What 3 things do you want to stay vivid in their memory?
- WHAT: Make a list of everything in your head – even the most absurd. Go through each item and ask, “Does this cover my case?”
- HOW: Pick each in turn thinking about what evidence or proof you can give. Choose the THREE most compelling.
- You want to encourage your audience to board your “Thought Train”. Put each point in order, the most arresting first. You grab their attention early and unless you bore for England, they will stay with you.