This is the lesson for today!
I was at the excellent “Business Talks” at Eastpoint in Oxford organised by Anne O’Reilly email@example.com at 8.30am and learnt about the 5 ways in which a business can improve it’s bottom line by a whopping 61%! Most of those of us attending knew each other and there was a warmth and jokey atmosphere that encouraged valuable discussion.
In the chat afterwards, there were 3 people who wanted a word with me. They either wanted to employ my company’s services or else knew of someone who would be interested to talk to me. The value to my company is immeasurable. Not only was I put in touch with leads, I also raised the profile of my company. And all because I got out of bed at 6.30am to attend that particular meeting.
Yesterday, I had a discussion with the MD, John Phillips of a high end marketing company Noha (No Hidden Agenda) http://www.noha-agency.com/who wants me to lead a workshop in front of 120 delegates for a client of theirs, a extremely prestigious global company. I asked him what his secret was in developing such a fantastic contact with such generous budgets. John confessed that they have someone on Noha’s payroll who keeps on turning up doing this and that for the client. He advised that it’s a mistake to specialise too narrowly when the client is finding gaps in their skills base and expertise. Noha just keeps on saying ‘yes’ and then bringing in the expertise if they don’t have it themselves.
So John’s message is, Be Ubiquitous! Keep on popping up frequently and in influential company.
Be seen frequently in the company of significant people and you’ll consequently be judged by others to be powerful. People assume you’ll have the ear of decision makers. Robert Kiyosaki, author of “Rich Dad, Poor Dad” http://www.richdad.com/default.aspx and wealth expert says that you will be judged by the 5 people you have most to do with. So evaluate the quality of your relationships and ask yourself,
“Which 5 people do I have most to do with? And how can I be in their company more of the time to raise my profile. ”