Your Personal Brand: What Is Your Intention?

I had a great session with a new client, Rich Collier And oh how aptly he is named!

He recognised how important it is  to recruit the right hemisphere thinking. We looked at how presidential Barrack Obama looked the moment in walked onto the stage at the Democratic Primaries – his carriage, his poise, his ability to look authentically credible and his ability to influence which eventually led the majority of voters choosing to vote for him in the election. Now that is influential behaviour.

Then we looked at Obama’s intention and how someone’s intention can be discerned by their manner. I got Rich to map out in beeswax crayons (they give a far superior colour and depth), his vision for a rich life. Rich recognised that  there are 3 criteria that will betray themselves in every gesture and every tone of voice: –

  1. Who you are.
  2. What you stand for.
  3. Why you do what you do.

So it is as well to examine very carefully what intention your reflect in your manner, your dress, your non-conscious behaviour. This is how you convince people to buy from you, to create the ‘pull’ of a customer relationship. People know, people believe everything you tell them – though not necessarily in what you say. No, no. It is in the unconscious behaviour you show that people will determine whether they will believe in you or not.


About anrah

Anrah is a business development consultancy specialising in helping senior women in engineering and science, their teams and doctoral students increase 'presence', improve communication and generate impact to win stakeholder buy-in at the highest level.
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